Unit 4 Operations Management Assignment Help
Operations management is a key function in any organization. It oversees the end to end execution of activities by establishing of processes and monitoring them to see that the desired outputs are received in synchronization with the overall objectives of the company.This Unit 34 Operation Management in Business Assignment is to provide learners with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services.
Any organization can satisfy customer needs through physical products as well as services. Departments across the organization work with a specific objective in mind. For example, the Marketing Department works to reach the consumers and identify their needs, generate demand for the products (Horvathova and Davidova, 2011). The HR department may work to harness a healthy culture, identify capable human resources. Operations, however, binds all these departments in their functions and right from the source to the delivery it plays an important role in the transformation or transforming process. Let us first understand what operation entails.
Products or services for the consumers require a transformation from the input to the output stage. Sourcing of the raw materials and processing them to finally arrive at a product that the consumer needs is one subtle example of the transformation process. At all stages of this transformation process, the human resources intervene. They are the ones who enable this transformation. Operations also entails using the human resources through set of defined or continuous refinement of existing processes so that the end result exceeds the expectations.
The robustness of this transformation process determines how aligned the organization is with its mission, vision, long term and short term goals. Transformation of raw material into processed goods of value, or transforming human resources, equipment or anything that helps in this transformation of raw material into usable products (or services) can be suitably attained through effective operations management. Operations thus comprises of defining systems and processes for the organization, creation of effective monitoring and controlling mechanism to test the robustness of the processes. Based on the consistent feedback, operations management helps in fine tuning the processes of transformation of raw materials or transforming of human resources and equipment that enables this transformation to accurately align with the objectives of the organization.
Assuming a furniture supplier organization which supplies furniture to various retail outlets, let us analyse the nature of operations to be undertaken. The retail outlets would provide the feedback pertaining to the nature of demand coming from the consumers. They would also report about the problems and pain points the customer faces. Based on the retail scenario product management would think of producing furniture based on the needs (Schuler & Lawser, 2007). This would require adequate but not excessive procurement of raw materials, human resources management that would help in the transformation of the raw materials into finished goods, fixed assets such as factories, equipment, tools, warehouses and logistics capabilities.
Operations in a furniture supplier organization would require establishing processes and controls for a smooth run in alignment with the market requirements to attain the organization’s objectives of being the preferred choice for the consumer in the category and being a market leader with a 50% market share (assumption).
|Operations Role in:||Systems||Monitoring and Control||Output|
|Human Resources||Hiring staff for
Factory, warehouse – Labour, supervisor
Business Development Team
|Measuring productivity of employees; check on employee ideal rate;
Ensuring high quality;
Promotions, scheme for retailers, demand generation
Efficient and effective delivery;
|Raw Materials||Procurement||Check on cost of inventory;
Check on Dead stock;
|Optimized and quality raw material;
Low inventory costs;
Feasible liquidation plans;
|Fixed Assets||Purchase/Lease land||Subsidized areas;
Areas near suppliers;
|Fixed assets to strongly aid transformation into finished furniture goods.|
|Retail||Deploying Business Development team in identifying strong and influencing retailers.||Suggestion of right ambience within the retailing space to the retailer.||Right mix of Retail outlets for the target consumer.|
In house delivery
|Delivery times; Damaged goods proportion||Timely delivery; low damages.|
In a furniture supplier company, the operations would be divided into a pre-production, production and post- production phase. During the pre-production plan the necessary resources are assessed and allocated. For example, assessment of the space of the premises required for production, the number of work force required the quantity and quality of raw material required, space for storage and the logistics handling.
During the production process, the allocated resources are used to transform the raw material into the finished goods which is supplied to the retail outlets in the final phase of post-production (Forza, 2002). In the post production phase the packaged goods are delivered to the retailers who on the basis of the demands for the furniture products sell the packaged products to the consumer.
The process model emphasizes on the flow of the activities and how every activity has to be completed to reach the final delivery stage which would best be called as the transformation stage where the inputs that were put in at several stages reach a final outcome stage in the form of product or service for the consumer.
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