Changes in any business activities impact the overall functioning of the organization. The impact of changes could be positive or negative. Changes affect the culture, environment and development aspects of the business. Changes, if positive can help the organization in gaining competitive advantage & success whereas the negative changes could damage the entire business and its reputation (Paton & McCalman, 2008). Few changes have been anticipated in respect to shine Communication:
At Shine communication, the proposed changes could impact the business and the personnel. By venturing into new field, it will experience new dimensions of success (Williams, 2010). The business can earn more profits as its plan is to satisfy the needs of the local and the national customers. In the starting phase, the performances could be affected, but once the policies and systems will be established, they can earn and give tough competition just like they are doing it in their PR field.
Further, with the time the employees will be more confident and improve in the new field. Changes are unavoidable hence it is essential for the employees to be flexible and willing to adjust within the new field. The existing employees must be properly trained in the new field of marketing research.
During the changes, the team spirit must be maintained as any problem can be solved with great team efforts and support. They must be encouraged to share the feedback and suggestions. Changes also have an impact on the policies, management and employees of the organization. The changes also bring wide range of improvements when they are accepted and dealt with patience and positive attitude. Shine Communication must take all the necessary actions to motivate the employees to achieve the main objectives.
Monitoring is the process of supervising any activity to check whether it’s being carried out in the determined manner or not is known as monitoring. Monitoring helps in identifying the mistakes or flaws in process or plan. It is an effective way to identify and fix the issue while the work is in progress or processing stage (Kusek & Rist, 2004).
Shine Communication has to monitor the implemented changes and to make sure that they are in line with the action plans. The action plan has to be updated after the completion of each task or activity so as to measure the progress rate of proposed changes. While implementing the change, an organization should monitor and control all the measures to deal with deviations or differences, if arises. In case of any deviation, the action plan must be updated and communicated to all the team members in order to make them aware about the changes in the action plan. All the information regarding the identification of deviations and how they were corrected etc. must be recorded. These records could be helpful in the future as these records could serves as a guiding, measuring and comparing tools or parameters (Eckerson, 2010).
Get Complete Solution From Best BTEC HND & HNC Assignment Experts.
Place an order
Unit 4 small business enterprise shine communication assignment has emphasized on the change. Changes are an editable part of life. Changes are bound to happen in every business at regular intervals. As the business progresses, changes in the internal and external factors like employees, management policies, technology, methodology, trends etc. will occur. Every organization whether big or small will experience change along with the growth and success so as shine communication. It has a good reputation and experience in the area of PR and communication, but it has to change and grow by focusing on the market research. It has a great employee relationship with its employees that can be cemented or developed further in order to meet and execute the changes in the future plans, strategies and policies of the business. Every organization must strengthen their strong elements to face the challenges and changes of the future.
Cawsey, T.F., Ingols. (2011). Organizational Change: An action oriented tool-kit. SAGE.
Eckerson, W.W. (2010). Performance dashboards: Measuring, Monitoring, and managing your business. John Wiley & Sons.
Griffin, D. (2010). Business with a purpose. Parker: Outskirts Press.
Jones, S. (2011). Best small firms to work for. MNS Money.
Kiewitt, E. (1979). Evaluating Information Retrieval Systems, the PROBE Program. Greenwood Press.
Kusek, J., Rist, R. (2004). Ten Steps to a Results-based Monitoring and Evaluation System: A Handbook for Development Practitioners. World Bank Publications.
Paton, R. & McCalman, J. (2008). Change management: A guide to effective implementation. SAGE.
Shine Communications. (2013.). about us. [Online]. Available from: http://www.shinecom.com/about-us
Assignment Help Australia provide assignment writing service based on case study requirements in affordable prices and we are providing most flexible online assignment writing help, so book your Assignment with us, order now