Maximising football is the main part of every retail expansion strategy. Expansion in football is crucial if the business is to obtain long-term goals and increase the revenues.
The three objectives of the promotional campaign are:
The targeted audience of the campaign are affluent; wealthy as well as energetic who are likely to invest more funds.
Promotional methods are utilized to draw attention of the customers. The firms require designing the promotional operations adequately for the purpose of enabling to expand the name of the brand. To sell the goods, firms utilise various methods but their aim is similar. The Westfield need to follow the following:
Making budget for incorporating promotional strategy is crucial for each firm. Budget is a financial strategy made for a specific period. It includes percentage of sales, competitive parity, customer expectation, etc. Budget is made according to the percentage of sales after ascertain the percentage of sale the budget is determined. Competitive equality is the other process of integration of promotional strategy (Speller, and Stolee, 2014), it is to be kept in mind that the customers of the firm expect low price and quality goods keeping in mind the budget to be made.
“Promotions are time specific and may be short term while advertising may be generically long term. For example: ABS company may start a promotion of giving free drinks at a mall for a day during the festive season, while the same company may advertise much before about their drink at the start of the festive season and extend it during and beyond the season” (Diffen, 2015). The effectiveness of the campaign can be measured through the response of the customers. If the customer’s feedback is good then it can be ascertained that the campaign is successful. The effectiveness of the campaign can be measured through loyalty of the customers, if the customer’s loyalty is increased for the Westfield it could be ascertained that the campaign is successful (Pennington, 2010). Of course, the best way of measuring the same is in terms of the revenue earned by the organization behaviour. If the revenue of the organization has increased or is increasing it can be perceived that the consumers are responding well.
To survive and become accomplish in the competitive market advertising and promotional operations is essential. It is recognise by this Unit 18 Advertising & Promotion Assignment Westfield Shopping that it is up to the Westfield to select adequate approach and utilise them in adequate manner. However, the consequence will have an impact not just on the firm but also the persons associated with it.
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