Foto
31Jul

Marius Ursache Marketing Principles

Marius Ursache Marketing Principles Introduction Marketing is defined as reforming the capabilities of the company, according to the needs and the wants of the customers. Marketing leads to the fulfilment of the objectives of the customers and the marketerer. The process of marketing can be used for; Outlining what market segment does the organisation is…

READ MORE
Foto
22Apr

B2B Marketing Project-CBS Assignment

B2B Marketing Project-CBS Assignment Question A: We know from Penetration pricing formulae: Unit Value added cost (C)= Unit Finished Product Cost – Unit Raw material Cost In most industries due to the effect of learning curve the value of C decreases with the increase in experience of the company. Same is the case of Carey…

READ MORE