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11Jul

Differences Between Business-To-Business And Consumer Marketing

Differences Between Business-To-Business And Consumer Marketing The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem.  It doesn’t matter what the product is.  You are selling to…

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