Strategic Goals and Objectives of the Ecommerce Website
The company has the idea of having website ‘www.presentyourstyle.com’ is for implementing some strategies. Therefore the strategic goals and objectives of the website for the company can be explained as:
The company is set up for an ecommerce business which requires a website for providing the interface to deal with the customers. There are various stakeholders of the website that include Supplier, Technical team, Designing team and Customer (Nissanoff, Daniel, 2006). These all are explained as:
The company ‘Presentyourstyle.com’ is represented by a website to the customers so the Supplier is putting all efforts in the display of the website. The supplier expects the bigger section of the customers to visit the website for various products, purchases and refers other people. The supplier is definitely a core stakeholder of the website as of the investments made in the complete management of the website and integration of various payment services within a website.
The complete platform of this website is maintained by a core and dedicated technical team. This team consists of one administrator, three developers and 2 web designers. The team is responsible to keep running each service up and accurate every time. The returns of the website would influence the growth of this team.
The design team consists of 4 designers who actually understands the market trends and the preferences of the customers and prepares the designs of clothing for the company ‘Presentyourstyle.com’. The company is mainly focussing on the abundant variety in the designs so this team is a stakeholder for the website. The website must be designed in a way that it can display the designer clothing in a better and managed way.
The customers are core of any business to be in running position. The website is a platform to interact with the supplier, view the available products and deal with the supplier. The customer expects the website to be simple, friendly, managed and time-saving for the activities. The website needs to be designed and maintained as per the customer’s preference. As women are customers in this scenario so the website must be attractive and well managed for them otherwise they would not stay at the webpage for long time.
The business model of the company ‘Presentyourstyle.com’ is actually based on some strategic aspects as the company implements some strategies which turn the ecommerce business as a successful trend in the market. The company has chosen only women and in women, it selected two age groups instead of all which are giving better returns to company. It will not only allow the company to focus on the options & quality of products for the selected group of the customers but also it will reduce the overhead of management and inventory for the whole customers.
The company is focusing on better quality and abundant options of the clothing for women and also the company is taking less margin so the customers are happier and sticker with the company. The company is getting the cloths from another company ‘Diva Clothing’ that helps the company to totally focus on designing and variety of the products and also it helps to manage the investment in the business. In this way, the company runs the business so that the supplier is managing the activities properly without much pain to make the customer happy for the products and the services.
As the company is dealing in the women’s trendy and designer clothing and it is an ecommerce business so it might have following few risks: