This is a solution Process of Strategic Planning Assignment in which we discuss the purpose of an organisation.
Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be expected to check spelling mistakes and grammar before submitting your work. The London School of Business and Management Cover sheet should be used in every submitted work. An appropriate report structure should be used,
which may include headings such as:
Table of Contents, Introduction, Discussion/Evaluation,
Conclusions, References and Appendices (if necessary).
There should be clarity of expression in your work.
Your work should demonstrate, for example,relevant factual
content and understanding of the subject, critical analysis,
evaluation,justifications, key arguments, correct use of appropriate
Please refer to the LSBM Moodle for detailed assignment submission instructions.
Understand the process of strategic planning
Scenario: Strategic planning involves clearly understanding the purpose of an organisation; what is the organisation/business all about, making a decision on what to do and not to do; after taking into account the business resources and setting out a clear direction for the business based on concrete goals. Strategic planning is concerned with the long term development and planning of an organisation through the identification of where the organisation is currently, where the organisation wants to be and mapping how to get there. You work as an independent consultant and have been approached by a client to prepare a report which includes:
M1can be achieved if the report reflects an effective approach to study and research. And effective judgements are made which provide evidence of understanding related to the concept and processes of business strategy. D1 can be achieved if the analysis shows critical reflection, and conclusions have been arrived at through synthesis of ideas that are well justified. The validity or results. have been evaluated using defined criteria, and realistic improvements and recommendations have been proposed against defined characteristics for success.
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This task covers assessment criteria LO2: Be to formulate new strategy According to Mc Donald’s website ‘The strength of the alignment among the Company, its franchisees and suppliers (collectively referred to as the “System”) has been key to McDonald’s long-term success. By leveraging our System, we have been able to identify, implement and scale ideas that meet customers’ changing needs and preferences. In addition, our business model enables McDonald’s to consistently deliver locally-relevant restaurant experiences to customers and be an integral part of the communities we serve. Our overall vision is for McDonald’s to become a modern, progressive burger
company delivering a contemporary customer experience. Modern is about getting the brand to where we need to be today and progressive is about doing what it takes to be the McDonald’s our customers will expect tomorrow.To realize this commitment, we are focused on delivering great tasting, high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued. Requirement: You are required to:
Your answer should include an analysis of the current strategic planning position of Mc Donald’s and for this purpose you should conduct an organisational audit. The answer should also further include an environmental audit of Mc Donald’s and finallyan assessment of how important is the stakeholder analysis when a new strategy is formulated. M2 can be achieved if the answer reflects the use of appropriate and justified methods, techniques and sources D3 can be achieved if the ideas have been generated and problems have been solved demonstrating creative application of appropriate theories and academic frameworks in the analysis to illustrate the points made. And there has been a demonstration of self- evaluation within the answers, and recommendations and innovative and creative thought has been applied throughout the work
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