“Thanks, Dave,” Bev Burgess, Managing Director of The Capsicum Group, said as she
adjusted the volume on her headset. “I appreciate the opportunity. We should be able to get
started by early next week. I’ll give your Secretary a call to set up our Kick-Off meeting.
Burgess hung up the phone, and looked down at the proposal that Dave Baldwin, the
Managing Director of Getronics UK, had just accepted. She had known Dave for a number of
years and had worked with him on the same management team at another £500M company
in its IT Services Business group. Since this was a sole-source opportunity for her, she
suspected the fact that they had worked on a number of successful projects in the past was
the reason that he had approved the proposal so quickly, and with so few details around the
scope of the engagement and the Work Plan.
In Burgess’ mind, this proposal seemed like something that she and her team could do
without a great deal of difficulty. With 25+ years of experience as a professional marketer,
she was confident there was nothing in it that would throw the engagement off of the tracks.
Still, there were a number of different directions that she could take the project. The
assignment was relatively straight-forward — she was being asked to develop a go-to-market
plan for a new set of solutions offerings that Getronics UK wanted to roll out that dealt with
Virtual Desktop Infrastructure (VDI). The solutions had already been developed and
implemented for a London based client, and now was “on the shelf” to be re-used, so to
speak. The next step for her and her counterparts inside of Getronics was to put together a
plan to get it into the market. More info →