Market Strategy For New Solutions At Getronics
Introduction “Thanks, Dave,” Bev Burgess, Managing Director of The Capsicum Group, said as she adjusted the volume on her headset. “I appreciate the opportunity. We should be able to get started by early next week. I’ll give your Secretary a call to set up our Kick-Off meeting. Bye…” Burgess hung up the phone, and looked down at the proposal that Dave Baldwin, the Managing Director of Getronics UK, had just accepted. She had known Dave for a number of years and had worked with him on the same management team at another £500M company in its IT Services Business group. Since this was a sole-source opportunity for her, she suspected the fact that they had worked on a number of successful projects in the past was the reason that he had approved the proposal so quickly, and with so few details around the scope of the engagement and the Work Plan. In Burgess’ mind, this proposal seemed like something that she and her team could do without a great deal of difficulty. With 25+ years of experience as a professional marketer, she was confident there was nothing in it that would throw the engagement off of the tracks. Still, there were a number of different directions that she could take the project. The assignment was relatively straight-forward — she was being asked to develop a go-to-market plan for a new set of solutions offerings that Getronics UK wanted to roll out that dealt with Virtual Desktop Infrastructure (VDI). The solutions had already been developed and implemented for a London based client, and now was “on the shelf” to be re-used, so to speak. The next step for her and her counterparts inside of Getronics was to put together a plan to get it into the market.
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Market Strategy For New Solutions At Getronics

“Thanks, Dave,” Bev Burgess, Managing Director of The Capsicum Group, said as she adjusted the volume on her headset. “I appreciate the opportunity. We should be able to get started by early next week. I’ll give your Secretary a call to set up our Kick-Off meeting. Bye…”
Market Strategy For New Solutions At GetronicsBurgess hung up the phone, and looked down at the proposal that Dave Baldwin, the Managing Director of Getronics UK, had just accepted. She had known Dave for a number of years and had worked with him on the same business management team at another £500M company in its IT Services Business group. Since this was a sole-source opportunity for her, she suspected the fact that they had worked on a number of successful projects in the past was the reason that he had approved the proposal so quickly, and with so few details around the scope of the engagement and the Work Plan. In Burgess’ mind, this proposal seemed like something that she and her team could do without a great deal of difficulty. With 25+ years of experience as a professional marketer, she was confident there was nothing in it that would throw the engagement off of the tracks. Still, there were a number of different directions that she could take the project. The development assignment was relatively straight-forward — she was being asked to develop a go-to-market plan for a new set of solutions offerings that Getronics UK wanted to roll out that dealt with Virtual Desktop Infrastructure (VDI). The solutions had already been developed and implemented for a London based client, and now was “on the shelf” to be re-used, so to speak. The next step for her and her counterparts inside of Getronics was to put together a plan to get it into the market.

While Burgess felt that she could reasonably manage all of these issues, some would be easier to deal with than others. She also knew that she needed to have a plan for all of them at the outset if she wanted to make sure that she wasn’t blindsided down the road. Burgess put her whiteboard marker down and decided to get a fresh cup of coffee in the other room. The key to success to this project, she decided, was to have a very clear plan to present at the Kick-Off meeting. The next step, it seemed would be to have an all- ay
meeting with her team and put the meat on the bones of her short proposal in preparation for the first meeting with the client. Read more about : Business Environment Assignment Help

Description and Recent History of Getronics Getronics was the largest ICT service-provider in the Benelux region as well as one of the largest in the world. Headquartered in the Netherlands, Getronics’ expertise covered technology services such as works pace management services, connectivity applications and services, datacenter development and management, and consultancy services. The company had a complete portfolio of integrated ICT services for the large enterprise market. In October of 2007, Getronics was acquired by KPN, the main provider of telecommunication services in The Netherlands. Getronics was KPN’s brand for all ICT services to the large enterprise market. Financially, Getronics had not matched its high water mark established in 2002.

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