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Marius Ursache Marketing Principles

Marius Ursache Marketing Principles Introduction Marketing is defined as reforming the capabilities of the company, according to the needs and the wants of the customers. Marketing leads to the fulfilment of the objectives of the customers and the marketerer. The process of marketing can be used for; Outlining what market segment does the organisation is going to target Stating and defining what are the needs of customers in the identified markets What will be the value adds needed to meet the needs and wants of the customers? Communicating the value that needs to be delivered to the customers of the organisation What part will the company play in delivering value to the end customers Monitoring what value is delivered to the end customers by the marketer  (The Marketing Function, (n.d)) Task 1: Understand the concept and process of marketing 1.1 Explain the various elements of the marketing process of Starbucks Starbucks started in the US in 1971is a retail organisation that specialises in marketing various flavours of coffee, tea and other snacks, it has now established its stores in many countries. Starbucks has customers of all age groups from kids to old age customers. Starbucks is a perfect example showing the incorporation of all the essential marketing elements. Starbucks over...

Differences Between Business-To-Business And Consumer Marketing

Differences Between Business-To-Business And Consumer Marketing The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem.  It doesn’t matter what the product is.  You are selling to people.  And people are pretty much the same.” He’s wrong. Differences Between Business-To-Business And Consumer Marketing Yes, there are similarities.  But there are also differences in selling to business and professional buyers vs. the general public.  In fact, here are six key factors that set business-to-business marketing apart from consumer marketing: The business buyer wants to buy. Most consumer advertising offers people products they might enjoy but don’t really need.  How many subscription promotions, for example, sell publications that the reader truly could not live without?  If we subscribe, we do so for pleasure - not because the information offered is essential to our day-to-day activity. But in business-to-business marketing, the situation is different.  The business buyer wants to buy.  Indeed, all business enterprises must routinely buy products and services that help them stay profitable, competitive, and successful.  The proof of his is the existence of the purchasing agent, whose sole function is to purchase...

Business Finance

Business Finance BUSINESS FINANCE: BASICS Business Finance is the activity related to the identification, acquisition and allocation of finance or funds to meet the monetary needs and to achieve the targets of the organization. Finance is the ultimate requirement of every business to carry out its operations and to achieve the aims of the company.         Without the finance or money, none of the activity can be carried out. Every action or functions of a business requires money, right from the acquisition of land, machinery, raw material, to the payment of salary to the employees. Each and every task needs fund to operate. Hence it is very important for every business to plan and manage its financial resources in the most efficient manner. FINANCIAL SOURCES: Finance can be collected or generate from the various sources. But the two major sources of finance are: Debt: The funds collected from the external forces or outsiders are known as Debt finance. Equity: The money acquired by the internal source of business. Sources of finances under these two major heads are as follows: Debt finance: It includes the following: Financial institutes: Are the Banks, credit unions or associations providing loan for short and long period of time in return of a fixed amount on...

Basic Features Of Company Under The Corporation Act 2001

Basic Features Of Company Under The Corporation Act 2001 Company powers and how it is exercised by the company Any company must be in legal capacity and powers have been given to the individual and it is applied by him inside and outside of the jurisdictions. The powers which are given to the body corporate are: Can issue the share and also cancel the share of the company. Debenture can be issued by him. Can also take grant options over the share which are not issued in the company. The company property can be distributed among the members of the company. Company must have the legal capacity for doing something which is not affected by the fact of the company interest or not. Constitution of the company set the objective and limiting the powers of the company If any company has its own constitution then restriction on powers should be mentioned in the constitution. The powers are exercised by the company is not invalid if it does not expressly mention the restriction which is imposed upon the company in the constitutions. If company lies down the constitution then in this,  object of company is also mentioned. Agent act on behalf of company Individual act on the behalf of the company...

Essential Human Resource Development Practice

Essential Human Resource Development Practice Assignment Brief As part of the formal assessment for the programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. After completing the module you should be able to: LO1 - Understand the features of successful teams. LO2 - Be able to support team development. LO3 - Be able to monitor the performance of teams.   Assignment Task  (Using an organisation you are familiar with answer the following. The organisation could be your current employer, former employer or one that you can research/hypothetical company)  As HR manager you are requiredto write a formal report to management to examine three main team development areas to ensure that current and future practices have a positive impact on the organisation. These areas include: The features of a successful team in your chosen organisation Supporting team performance Monitoring team performance The layout of the report is as follows: An executive summary – this will give a summary of the areas and include the main recommendations for management to improve teams within the organisation. (100 words) An introduction – This will explain the purpose of the report and...

DEVELOPING SUCCESSFUL BUSINESS TEAMS 

DEVELOPING SUCCESSFUL BUSINESS TEAMS (using an organisation you are familiar with answer the following.  The organisation could be your current employer, former employer or one that you can research) As HR manager you are required to write a formal report to management to examine three main team development areas to ensure that current and future practices have a positive impact on the organisation.  These areas include: The features of a successful team Supporting team performance Monitoring team performance  3000 words with 15 references Please use latest version of references as many as possible.Please use appropriate subject line to describe what is going to write e.g. Development of Model for Building Successful Business Team Characteristics of Successful Business Teams Importance of Team Roles in Successful Business Teams Value of Using Theoretical Models Providing Support for Team Development Stages of Team Development Forming: Storming: Norming: Performing: Motivating Team Members or Achieving Objectives Etc…  EXECUTIVE SUMMARY (100 words) This will give a summary of the areas and include the main recommendations for management to improve teams with the organisation.  INTRODUCTION (150 WORDS) This will explain the purpose of the report and provide some information on the importance of building a successful team within the organisation.State objective of the Company, how the successful team could...

Unit 24 Networking Technologies

Module Booklet Qualification BTEC HND in Computing and Systems Development   Unit Unit 24 Networking Technologies Unit level 4 Unit code M/601/0472 Credit Value 15 Teaching Period 10 Weeks [Contact Hours: 60] Term Start Date 05 June 2017 Hand out date Submission Deadline 13 August 2017 Lecture 7 weeks Revision Clinic 3 Weeks Module Leader Rafiqul Islam Lecturer Rafiqul Islam 6.4 Assignment guidelines…………………………………………………………………………………………………..…………………………..26 6.5 Relevant keywords………………………………………………………………………………………………………..………………………....29 6.6 Evidence Planning…………………………………………………………………………………….………….…………….……………………..30 7. Appendix 4: Glossary of terms…………………………………………………….………………………………….………………………………32 1.0  Introduction 1.1 Aim To enable learners to understand computer networking concepts, how they work, how they operate and the protocols, standards and the models associated with networking technology. Unit abstract Understanding of the underlying principles of networking is of vital importance to all IT professionals in an environment that is increasingly complex and under continuous development. The aim of this unit is to provide a background to the basic components of networked systems from which all networking operations derive. It also includes the evaluation of networks and network applications. Learners taking this unit will explore a range of hardware and technologies, culminating in the design and deployment of a networked system. Working with many technologies, this unit can be used for mobile systems, local area networks as well as larger scale wider area networked...

Adult Convictions

Adult Convictions Date of Birth: Age: 20 Race: White Sex: Male Part A: The Offense On March 01, 2015, the defendant sexually assaulted a young girl aged sixteen. Sexual assault also involved physical torture and beating of the girl. According to the girl, the act was non-consensual and the perpetrator had taken her to a room by force. Victim Impact: According to the victim the sexual assault was carried out with the use of force. Obstruction of Justice: The defendant is not reported to have obstructed justice. Acceptance of Responsibility: The offender has pleaded not guilty. Offense level computation: Guideline for this offense is §2241 Base Offense Level: 38 Total Offense Level: 38 Part B: Defendant’s Criminal History Juvenile Adjudications : 2 Other Delinquent Conduct : None Adult Convictions: None Criminal history computation: Criminal History score: 0 Other Criminal conduct: None Sources of information: The high school where the student studies. - Criminal orientation: The defendant has had  two prior involvements in the juvenile justice system. No other criminal history has been reported. Neighbours mentioned the defendant mistreated cats and dogs on numerous occasions. -Defendant's explanations for his conduct The defendant stated that the Act was consensual and carried out with the consent of the victim. However, the victim started crying and...

Business Environment

Business Environment BTEC HND Business Assessment activity front sheet Student Name:                                    Hafiz Naveed Ahmad Abbasi Assessor Name: C Palmer I.V Name: M Towler Assignment Title: Business Environment Unit:   1     Title: Business Environment Purpose: The aim of this unit is to provide learners with an understanding of different organisations, the influence of stakeholders and the relationship between businesses and the local, national and global environment. Date Set: 13/09/2011 Deadline: 29/09/2011 Learning Outcomes: LO1: understand the organisational purposes of businesses LO2: understand the nature of the national environment in which businesses operate Activities: Purposes of organisations (1.1, 1.2, 1.3) Nature of the national environment businesses operate in (2.1, 2.2, 2.3) Specific Assessment Guidance: Read all questions carefully. Use appropriate business terminology when answering questions. Make sure sentences have correct grammar. All work to be produced on Word processing software in an academic format. Only use credible sources to support your work Internet articles, books, appropriate magazines and newspapers can be used as sources of information Harvard referencing or an appropriate referencing system must be used REMEMBER TO SIGN, DATE AND ATTACH THIS FRONT COVER TO YOUR WORK  Grading method: Pass, Merit, Distinction Student Name: I confirm that the submitted work is entirely my own. Signed:                                                         Date: BUSINESS CONSULTANCY: AJ CLOTHING  As part...

Evaluate Guiding Principles On The Performance Of Licensed Premises

Evaluate Guiding Principles On The Performance Of Licensed Premises INTRODUCTION This report describes the effect of licensing premises, their different kinds, their basic differences and their collision on obedience and non obedience in context of legislation. Further proper guidelines are mentioned regarding the use by staff of these licensed premises and briefly the procedure for licensed applications has been explained. As this report mostly emphasized over the food business, hence it describes requirements and convention regarding the hygiene and safety of food. This report suggests the basic duties and responsibilities of the employer regarding the health of their employees. For the basic awareness of the employees regarding their duties and responsibilities while serving alcohols to customers, a proper training should be given so that they could learn how to deal with the customers. TASK A Confer the different types of licensed premises Licensed premises Licensed authority issuing license to conduct business over any shop, building and any other area is termed as ‘licensed premises’ (US Legal, 2014). Below are different kinds of licensed premises: Hotels For opening a hotel the person should fulfill many formalities regarding laws, regulations and codes of the State. These formalities includes licensing rules to fire regulations and food hygiene, therefore ignorance will not be considered...

ELEMENTS REQUIRED FOR THE FORMATION OF A CONTRACT

ELEMENTS REQUIRED FOR THE FORMATION OF A CONTRACT INTRODUCTION The following report describes the concept Law of Contract. For this there will be an explanation of various essential elements in the formation of a contract which will help the contract to be enforceable by law. Further this report will emphasis over different kinds of contract involving “written contract, oral contract and distance selling contract”. Even an attempt will be noticed in regard with the comparison made towards the contractual liability and tortuous liability. In connection with this there is a description observed for the concepts like negligence and vicarious liability. All these concepts will be explained with their practical implications in different business situations. Negligence is created because of the breach of duty of care the person having towards other resulting into some injury. On the other hand it will be observed that vicarious liability is resulted because of a special relationship between the parties. It creates an obligation over a person who does not committed any wrong. The whole of the discussion of this report revolves around these concepts basically. TASK 1 1.1  Explain the importance of the ‘essential elements’ required for the formation of a valid contract. “ELEMENTS REQUIRED FOR THE FORMATION OF A CONTRACT” “Offer and acceptance”:...

Tabita 3 Business Law

Tabita 3 Business Law INTRODUCTION TASK 1 1.1 A What rights does the customer have on her side? Apply the legal rules on implied terms relating to the sales of goods and supply of services. 1.1B What right might the homeowners use? Apply the legal rules on implied terms relating to the supply of services. 1.2 Can Asia demand that the fridge be given to her? Apply the statutory provisions on the transfer of property and possession. 1.3 Which remedies do you consider the most important and why? Evaluate the statutory provisions on buyer’s and seller’s remedies. 1.4 Will the White Warehouse have to pay for this? Apply product liability stautory provisions.   TASK 2 2.1 Differentiate between a “D-C” and a “D-C-S” credit agreement so that your friend can understand the difference between these types of credit agreements. 2.2 Apply your knowledge of the legal rules on consumer credit agreements to advise Amy on the rules on termination rights and default notices in the above situation. TASK 3 3.1 Outline the main current UK legislation on monopolies and anti-competitive practices. UK COMPETITION LEGISLATION: “Monopolies & Restrictive Practices (Inquiry & Control) Act 1948 & Monopolies & Mergers Act 1965”: The motive of this act is to bring into existance of...

Web Design And Technology Assignment

Web Design And Technology Assignment MAY SEMESTER 2013 WEB DESIGN AND TECHNOLOGIES – CMWD6103 ASSIGNMENT (100%) INTRODUCTION This assignment aims to provide students with an introduction to the fundamental conceptual and practical skills necessary to design, develop and publish websites. The assignment consists of three (3) tasks. The details of the tasks are explained below: TASK I: Web Research (20 marks) Choose two methods of web interactivity: HTML, CSS, JayaScript, Java applets, Flash or Ajax. Write a three-pages summary of the web interactivity that addresses the following: (a) What it can and can't do? (b) Give at least TWO (2) examples (script) and screenshots. TASK II: Web Analysis (30 marks) View the home page of your university. Provide the following information: (a) Indicate the type(s) of navigation evident. (b) Describe how the design principles of repetition, contrast, proximity, and alignment are applied. (c) Complete the Web Design Best Practices Checklist (see Table 5.0, pg 231). Describe the result. TASK III: Web Design and Development (50 marks) You are to design, develop, and publish a web site using recommended design practices. Your Project will demonstrate mastery of the web development skills and concepts learned in this course. Your web site might be about a favorite hobby or subject, an organization or...

Transmission Perspective Assignment Help

Transmission Perspective Assignment Help Introduction QUESTION NO 01 What do you mean by the term role in context of English language teaching? Distinguish between a transmission role and interpersonal role. Justify with examples ANSWER: Increasingly the world, there is a move within education to adopt a constructivist view of learning and teaching. In part, the argument for this move is a reaction against teacher-centered training that has dominated much of education, particularly adult and higher education, for the past forty years or more. While I do notargue with the basic tenets of constructivism No single view of learning or teaching dominated what might be called, ‘good teaching.’ In our research, we documented five different perspectives on teaching, each having the potential to be good teaching. (Pratt and Associates, 1998) This chapter will introduce those five perspectives, namely: Transmission, Developmental, Apprenticeship, Nurturing, and Social Reform. Hopefully, this will convince you to resist any ‘one size fits all’ approach to the improvement or evaluation of teaching. What is a Perspective on Teaching? A perspective on teaching is an inter-related set of beliefs and intentions that gives direction and justification to our actions. It is a lens through which we view teaching and learning. We may not be aware of our perspective because...

Justice for Survival Assignment Help

Hammurabi’s Code: Justice for Survival Justice for Survival Assignment Help Introduction “Justice is the maintenance or administration of what is just, especially by the impartial adjustment of conflicting claims or the assignment of merited rewards or punishments” (Merriam). Any civilization or community needs a judicial system that keeps it from becoming a bestial or barbaric state. “Might makes right” is the old barbaric concept that the stronger people will dominate the weaker. This can not be the only governing concept in a civil community. If a civilization wishes to be successful, there must be a judicial system that upholds equality and promotes the good of all, not one specific individual or group. Hammurabi was a great Babylonian king who ruled from about 1792-1750 BC. Hammurabi believed that he was chosen by the gods to deliver the law to his people. In fact, Mesopotamian cities were modeled to be earthly copies of the divine, each to its own god. In the preface to the law code, he states, "Anu and Bel called by name me, Hammurabi, the exalted prince, who feared God, to bring about the rule of righteousness in the land” (King). He built a grand province that spread from the Persian Gulf, through the great river valleys of the...

Code of Ethics Assignment

Code of Ethics Assignment Introduction Code of Ethics “The American Cancer Society (ACS), together with millions of supporters, saves lives and creates a world with less cancer and more birthdays by helping people stay well, helping people get well, by finding cures, and by fighting back” (ACS, 2012). The American Cancer Society’s headquarters are in Atlanta, GA and has 12 chartered divisions, more than 900 local offices nationwide, and a presence in more than 5,100 communities (ACS, 2012). Code of ethics is defined as “A written set of guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards” (Business Dictionary, 2012). A goal is defined as “An observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe” (Business Dictionary, 2012). What are the goals of the organization? The American Cancer Society’s main goals are to eliminate cancer by prevention, saving lives, and diminishment of suffering through education, research, advocacy, and service.Their mission statement, “The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research,...

Business Objectives And Plans

Business Objectives And Plans Shine communication has aimed to develop such business environment where every employee gets the opportunity to grow and shine. It seriously follows its mission statement which says:  “when we let our light Shine, we unconsciously give others the permission to do the same”.   Objectives of Shines Communication:It has finalized six goals which are represented through its visions: According to these goals, the teams prepare their own goals to accomplish the final objectives. These goals are annually reviewed to maintain the existing position and achieve the top position in the market. It regularly customizes its distribution channel and services to satisfy the customers and bring them closer to the company (The Holmes Report, 2012). Business Plans: Employees’ performances against their SMART objectives are reviewed twice in a year. This review is essential to identify the current performance, skills and competencies of each employee and to prepare them for the next responsibilities and challenges. Shine Communication also prepares plans and strategies to motivate the employees. Motivational plans highlights the strengths and goals of each employee and helps in finalising the objectives for the growth of employees in the next financial year 3.2 Revise business plans to incorporate appropriate changes. Business plans are prepared and evaluated to find out...

Unit 2 Marketing Intelligence Assignment

Unit 2 Marketing Intelligence Assignment Q2.1 Evaluate different types of market research techniques Market research is the process used by the organisations to identify the requirements and needs of the customers along with the current market trends. Market research allows the organisations to efficiently identify, analyse, anticipate and satisfy the needs of the customers in the market. The process of market research allows the organisations to identify the opportunities and threats of a product in the current market situations (Burns, 2006). There are two methodologies for the market research as mentioned below along with their advantages and disadvantages. Quantitative market research - This type of market research method requires the organisation to collect numeric data about the market. These numeric data about the market reveals the size of the market, the sales growth possible for a product and demographics of the customers in the market. The examples of this type of market research are surveys, questionnaires, sales reports and financial trends. This type ofechnique includes a large number of participants (Malhotra, 2008). Qualitative market research - This type of market research method generally collects views and opinions of the current and potential customers. This includes a small number of participants. The examples of such research methods are interviews, focus groups and in-depth discussions. The...

Marketing Intelligence Assignment

Marketing Intelligence Assignment LO1  Using an example of your choice, describe the main stages that an individual customer goes through when making a purchase. (i.e. business –to-consumer decision making process). 1.1 Describe the main stages of the purchase decision-making process There are several stages in a business-to-customer decision-making process. Suppose a customer is buying a television. This entire purchase process has several stages. In the first stage, the customer recognises his or her need for a new television. In the next stage the customer searches for information regarding the various models of television provided by several manufacturers (Saaty, 1999). In this stage the customer also searches for information regarding the range of televisions sold by various retailers. Then in the next stage, the customer compares the alternatives with each other. This process includes the features of the different models of television provided by various manufacturers. After the customer evaluates all the alternatives of a new television, he or she decides a particular model of a particular manufacturer depending on his or her requirement, needs and preference. After the choice for a particular model is done, the customer chooses a retailer selling the television at the best price or with the best offer. Then the customer buys the television. This stage...

Computer Games Design and Development Assignment

Computer Games Design and Development Assignment Introduction 1.1 Difference between serious and entertainment games and types of platforms Computer games are organized in a set of categories or they can be categorized under different genres. A brief explanation about the types of game genre is as follows:- Gaming Types Action: Action games include challenges such as completing a task in a limited period of time with handful of resources. Every basic action game has a player and an enemy. Action games generally run at a fast pace and include a lot of reflexes. Action games use a combination of buttons to provide different functionality Adventure: Adventure games generally include completing a task such as a rescue mission or to reach at a particular end. These games are mainly single player games and have a back story attached it with. Adventure games may start in flashback or use history for some information. Puzzle: Puzzles introduces use of logical reasoning rather than much use of reflexes as in other games. These games usually have colored shapes or components and basically involve different levels. At each increasing level the difficulty related to logical reasoning is increased many folds. Gaming Platforms Gaming platforms provide a base on which computer games run. Each computer game has its own...
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